Usually when a service fails there's issues with the company, but other factors play a role. Anime Strike does not have that excuse.
Kotaku’s Cecilia D’Anastasio reported Amazon’s ending their Anime Strike service. I bet you’re wondering, aside from the double paywall, with the amount of titles they have on their service why shutter the service? Why not try and stick with it?
Well, here’s why they cancelled it — and it’s all tweet based!
Is Amazon seriously not translating the text messages of this show's climactic sequence. This is a new level pic.twitter.com/JoPAhfrrZN
— Bobduh (@B0bduh) December 29, 2017
if there wasn't enough evidence to show that anime strike is utter garbage, let's not forget they failed to translate just because!'s final climactic moments because who gives a shit, right
— ah, devilman (@illegenes) January 1, 2018
waiting for last episode of Just Because to hit Anime Strike like pic.twitter.com/SbVb05YYu4
— Alex Osborn (@alexcosborn) December 29, 2017
— Wherever I Look (@MadMan_Writer) December 29, 2017
@animestrike Where is the new episode of Just Becuase?
— Kiki (@Kikimanox) December 28, 2017
Plus hope that Anime Strike and it’s double paywall[along with its lack of communication towards customers, subs not working, & bad delays] is in bad shape.
— Eric (@TheEricReturns) December 28, 2017
What I won't miss about #umaru_anime: Anime Strike's Baby's First Subs that fill the screen with information that isn't needed and mistranslates because we gotta make sure Westerners understand!
If you're paying for these subs, you're better off with sub groups.
— Ji-Joe Ai~! Love, Live, Bless Aqours (@OpticronPrimal) December 27, 2017
Finished Girls' last tour (though for whatever reason the last episode lacks subs on Anime Strike) Amazing show that is well worth your time. Now, to brace the weather, come back, and start land ignore the lustrous
— bojak90 (@bojak90) December 26, 2017
— Michael McDermott (@Mike_in_GB) December 26, 2017
The hoops you have to jump through to get Anime Strike to work on the Amazon Firestick are ridiculous. I still don’t know how I got it to work. You’d think it’d be easy considering it’s their own proprietary streaming service… How can you be so inept #Amazon
— Erik "Piano Man" (@Pianomasian) December 26, 2017
gguuuhhh anime strike still doesn't have subs up for the girls' last tour finale and i could pirate it from the international ver but i the tl team's work and amazon's player….
— nick (@nickisnixed) December 26, 2017
@animestrike Why does Episode 12 of Girls Last Tour still not have subtitles pic.twitter.com/fC3hL47pZJ
— Mike Giroski (@EpicNinjaMike) December 25, 2017
Anime Strike is SUCH shit. When do the episodes come up? Why is it a different time every week? CR is so much better it hurts.
— cyantific (@cyan7ific) December 22, 2017
I am probably the only person upset that Anime Strike hasn't uploaded the latest episode of My Girlfriend is Shobitch on-time.
— Kylo Kat (@KeikakuKat) December 22, 2017
Every bad review on Amazon's anime channel is like the anime is good but Anime Strike sucks
— ash (@ashbutonline) December 20, 2017
So when the fuck are Anime Strike and HIDIVE going to release episode 11 of Shoujo Shuumatsu Ryokou?
— Jet Watch Konohana Kirakira Houseki no Kuni BORUTO (@Jet0o) December 15, 2017
See? HIDIVE knows how to properly handle delays.
— Arrested for Dub Crimes (@SpacemanHardy) December 15, 2017
To anyone who's watching YuYuYu with English subtitles, Amazon's subtitles are very poor quality and filled with mistakes, most notably translating 6 pieces (六つ) as "5 pieces". Search [MajiYuusha] for superior fansubs. Please RT this so people see it. #yuyuyu #AnimeStrike pic.twitter.com/pdHU5CvZD4
— えどうぃん＠ゆゆゆ (@Ewnid) December 15, 2017
I love Amazon's subs so much. They're the best. pic.twitter.com/jlGrU9IVjW
— New Year's Nick~ (@SkyCorps) December 13, 2017
— JayveeS 🇨🇦 (@HexenPanda) December 3, 2017
@AmazonHelp why isn’t the latest episode of Himouto Umaru-Chan R up on Anime Strike yet? It releases on Sundays and it’s all over other less legal sites, but not the streaming service I pay for.
— 😀 (@thefaketesuna) November 27, 2017
I know not many people are watching it @animestrike, but 2 days later and still no subs for the last episode of Altair? Really?
— Church ''Toss the Nazis'' Chill (@ChurchChills) November 27, 2017
That fresh Amazon Anime Strike Quality mixed with the impeccable competence only Seven Arcs can achieve.
— Andrea律 | 👑 (@andrearitsu) November 25, 2017
Usually, you can find a few reasons why a service manages to fail. For Anime Strike, it has no one to blame but itself. Forget just their service itself — they barely established themselves in the anime industry. The idea is maybe they wanted to dictate the market, but not with their corporate, cold interactions, from their social media to their interactions to people in the industry. And most certainly their desire to never actually tell people they have this service (still surprised it was never mentioned in any of their Prime emails).
Over the course of a year the only thing they did was alienate a segment of people, from fans to media to industry people. Maybe (probably) got people to pirate anime. There might have been a plan from whoever came up with this idea, but it wasn’t executed well at all. Either way, to only go out in a year is terrible. Most ideas last two or three years, so the fact that it’s been gutted now is horrible for them.
When you think about the legacy of Anime Strike, a seminal moment will come when, maybe this year or next, you get into a discussion about what service is offering what. When Anime Strike gets mentioned, someone will ask what is Anime Strike. It’s a service that doesn’t exist anymore, but it did. “Huh. I’m usually aware of most services, but I’ve never heard of it until now.”
Maybe a better service will adopt what they were doing (or just them moving titles to Prime helps), and actually make it worth everyone’s time.